An Elon Musk-funded group called Future Coalition PAC is targeting Muslim voters in Michigan and Jewish voters in Pennsylvania with diametrically opposed political advertisements about Kamala Harris. In areas of Michigan with relatively large Muslim populations, the Super PAC is painting Harris as a close friend of Israel and is suggesting that she is beholden to the beliefs of her Jewish husband Doug Emhoff; in parts of Pennsylvania with relatively large Jewish populations, the advertisements call Harris antisemitic and say she “support[s] denying Israel the weapons needed to defeat the Hamas terrorists who massacred thousands.”
Meanwhile, a related PAC also funded by Musk is microtargeting likely Black voters on Snapchat with ads that says Kamala Harris is trying to ban menthol cigarettes (surveys have shown that 81 percent of Black smokers use menthols, and big tobacco has disproportionately marketed menthol cigarettes to Black Americans).
“Tell black guys that she wants to take away their menthol cigarettes” is exactly the dumb racist shit I would expect from Elon Musk at the wheel.
I really don’t think putting Elon in charge is gonna work out for Trump how he thinks it is.
That really is an issue for black voters. I listened to a townhall on it and wow the black voters were mad and felt very targeted by any talk of it.
Yeah, kinda showing your own ignorance if you think this doesn’t matter. I’m white, but grew up in Black neighborhoods and smoke monthol. It absolutely feels like racist targeting. Ban the cigarettes that almost exclusively black people smoke, but keep the cigarettes and chewing tobacco that white people use? Feels pretty fucking racist dude.
Well I get the idea to ban “flavors” and “enhancements”. But you can’t ban tobacco just like you can’t ban alcohol. The townhall didn’t get that, they said if you ban one you should ban the other. But making all tobacco illegal will just make a massive black market.
Hah black market
As if there wouldn’t be a black market for menthols if they were the only product to be banned.
Compared to a black market for tobacco if tobacco was banned? That’s several different orders of magnitude.
…Putin Elon in charge…
FTFY
To Musk free speech has always meant the freedom to lie for his own benefit. Trump is the same.
What the hell is Microtargeting? Is he targeting them or not?
I assume microtargeting is messaging that is only shown to a very small number of people rather than targeting which is shown to a lot of people in the hopes that certain people will see it.
His PAC is targeting multiple groups separately with conflicting messages instead of advertising to users across the platform broadly with messages that don’t contain contradictions. The PAC is trying to convince everyone that Harris supports whoever they assume to be each ad recipient’s big enemy.
Targeting not just Jewish people but Jewish people in a part of Pennsylvania sounds pretty “micro” to me.
It is using a very narrow set of definitions to find a group especially sensitive to a particular voting subject and targeting the ad to that micro group.
This allows you to be as specific as sending an ad to 13 year old, red headed, boys, named Ryan living in Pensacola.
Used for political goals you can make very specific ads for each group of people.
ಠ_ಠ
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