There’s a book called “Thinking Fast and Slow” that talks about a bifurcation of the mental process between intuitive mental work and deliberative work. It goes through a bunch of examples of people with established credentials, careers in intellectual professions, and proven records of deliberative thought being tricked by relatively casual visual and verbal illusions.

Getting tricked by Tall Can isn’t something you can “Critical Thinking” your way out of reflexively. It is something you have to exert continuous mental energy to achieve. When the overwhelming majority of your decisions are made reflexively, and even the process of stepping over from reflexive intuition to deliberative intuition is ultimately an intuitive process, you’re going to get fooled more often than not. The only real defense is to intuitively train defensive behaviors, and that doesn’t avert being fooled so much as it averts falling for the most common scams.

In the end, a handful of marketing flacks can consistently outwit any audience, because they can knowingly engage in a campaign of strategic deception more easily than you can reflexively catch every deceit thrown your way. What you need is a countervailing force. A regulatory agency dedicated to imposing transparency at the barrel of a gun can render calculated deceits more expensive to implement than they return in revenue.

But the “lolz, just don’t fuck up” mentality is what leads to people getting gulled at industrial scales. You’re not going to outsmart the professionals and its painfully naive to think otherwise.