I actually think that podcasts are a success story in that respect. 2015-2020 saw a lot of money getting thrown into the podcast space, and despite billions of dollars going into it and a bunch of exclusivity deals, nobody was actually able to take any real market dominance.
Now, that might’ve been because podcasts are kind of tied to platforms inherently (and without deciding the iPhone vs Android debate you can’t decide the Apple Podcasts vs YouTube debate), but that’s buoyed by the fact that the platform is essentially nothing more than the protocol, and it was given a solid decade to become what it is today without a ton of meddling.
So, yeah. Billions of dollars went in, everyone decided they couldn’t make any real money there, and so the big companies left the market. The fact that Rogan isn’t exclusive to Spotify anymore is just the latest example. Corporations lost. Podcasting won.
I actually think that podcasts are a success story in that respect. 2015-2020 saw a lot of money getting thrown into the podcast space, and despite billions of dollars going into it and a bunch of exclusivity deals, nobody was actually able to take any real market dominance.
Now, that might’ve been because podcasts are kind of tied to platforms inherently (and without deciding the iPhone vs Android debate you can’t decide the Apple Podcasts vs YouTube debate), but that’s buoyed by the fact that the platform is essentially nothing more than the protocol, and it was given a solid decade to become what it is today without a ton of meddling.
So, yeah. Billions of dollars went in, everyone decided they couldn’t make any real money there, and so the big companies left the market. The fact that Rogan isn’t exclusive to Spotify anymore is just the latest example. Corporations lost. Podcasting won.