Wow, end of an era, even for people like me that fell off the RT train years ago. RvB was such a hit (at least the first several seasons, it seems like they ended up making 19?!), and they pivoted to different types of content and kept trying to diversify revenue streams ever since (games, movies, podcasts, etc.)

RT should be remembered as failing in selling out to Fullscreen/AT&T/TimeWarner, etc, etc., but more importantly, engaging in honestly some pretty horrific working conditions that were exposed over and over again throughout the years. They eventually made some changes that moved the company away from being a bro-fest for pals, but only slightly and way too late.

The IP should still have immense value, so it will be interesting to see what happens in that arena.

I think, other than RvB, my favorite memories of RT revolve around Gavin and Monty (RIP). Hopefully the less popular/wealthy employees are taken care of, somewhere far from Austin. The founders though… Gus, Bernie, Geoff, Matt, etc. are all multi-millionaires and/or long gone anyway, and I’m pretty sure each of them have their own controversies to deal with…

Welp, guess I’m gonna go pirate those too. Fuck you WB. Add it to my collection with Final Space.

Lmao get fucked.

I was a committed fan back when they were so proud of being an indie studio. I paid for sponsorship because I loved supporting them as creators.

Then they sold themselves out, changed sponsorship to a subscription service, tried to squeeze every last penny out of their audience with adds and shitty merch and low quality loot crate shite, all the while they massively expanded their productions as fast as they could, way beyond their means.

And anytime they did some shitty business practices that actually caused some controversy they essentially said “fuck you, we’re right” even when they completely shat on the legacy of Monty, fucked over his Widow, and fired the guy that was essentially his apprentice because he disagreed with all the changes they made to his visions and all the cost saving measures they implemented that tanked that quality of RWBY.

They leadership and key talents all had their heads so far up their own assess they thought they could do whatever they want and get away with it. Whether it was abusing their staff, lying to their audience, being openly homophic and trnasphobic or grooming 16 year old girls.

Honestly it’s a tragedy that it took so long.

Although I do feel slightly bad for the tiny handful of their staff that were genuinely nice people, but overall this is a good thing.

Sheesh, can’t say I’m surprised to see it go. Wishing the best for some of my favorite personalities.

This is the best summary I could come up with:

Animation, comedy, and gaming studio Rooster Teeth, owned by Warner Bros.

“Since inheriting ownership and control of Rooster Teeth from AT&T following its acquisition of TimeWarner, Warner Bros.

It’s with a heavy heart I announce that Rooster Teeth is shutting down due to challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage,” wrote Jordan Levin, the general manager of Rooster Teeth.

Additional IP such as Red vs Blue, RWBY and Gen:LOCK, “remain in discussion,” the company said.

The studio last recorded having 150 employees, but the number impacted is still unclear, given the potential for sales and having some contractor positions.

Monetization shifts, platform algorithms, advertising challenges, and the ebb and flow of patronage—all these converging factors have led to many closures in the industry,” Levin wrote.

The original article contains 255 words, the summary contains 136 words. Saved 47%. I’m a bot and I’m open source!

Will Zaslav sell it all off to pay the bills, or just shove all the content into his precious “vault” never to be seen again?

Let’s talk about that.

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