Social media companies have worked so hard to become walled gardens and have vastly succeeded. Someone naive is like “hey check out this meme” and it’s a facebook, or instagram, or toktik, or twixxxer link that requires a profile before you can can see the content so they can start to demographically align you toward the bulk data they want to advertise toward.

I deleted pretty much all social media years ago, but I stuck it out with Reddit until they fucked over third party app devs. It’s wild to this day how much of my family is surprised that I don’t have a Facebook account