As someone who works in that industry, the reason that has been communicated to us is that they‘re testing the markets and demographics and so on and the results all say younger generations like to drink alcohol less, so there is a pivot to non-alcoholic drinks.
I suspect this is the real reason I’m seeing so many “non alcoholic beers” on the shelves.
Ever thus: https://m.youtube.com/watch?v=_zZtxE3JzO8
As someone who works in that industry, the reason that has been communicated to us is that they‘re testing the markets and demographics and so on and the results all say younger generations like to drink alcohol less, so there is a pivot to non-alcoholic drinks.
Cause I dislike spreading rumours without something to back it up I went and searched a source which confirms that: https://www.kantar.com/north-america/inspiration/consumer/why-young-adults-are-turning-to-low-no-alcohol-drinks#:~:text=A%202018%20Berenberg%20Research%20report,Boomers%20did%20at%20their%20age.
I love the diligence. That scans honestly, I was wrong to assume the worst. I’m used to InBev and their ilk being kind of terrible.