As noted in the article, Nutella is made with palm oil, whose farming often results in habitat loss for animals such the Bornean orangutan, which is critically endangered. Ferrero claims they have a chain for palm oil such that it doesn’t come from devastating monoculture plantations, but whether that’s enough or even if it’s true at all isn’t my call to make for you. I don’t personally take palm oil as part of my diet as I see it as something I can practicably cut out to reduce harm, but whether this is vegan or just plant-based is something you’ll have to decide.
As a German… Nutella is crap. There are way better brands.
In my experience, the German Nutella has always been superior to the American formulation - the former is heavier on the hazelnuts and lighter on the sugar in comparison.
There are still much tastier products out there, especially since there has been time for development of similar products after Nutella became more popular.
So the US nutella is even worse??
Damn