Selling is the wrong word. They already own it. It’s all just distractions and projecting.
There are only two groups of voters.
People that are voting to save democracy, and people that want to destroy it.
If someone tells you they’re not voting or they are undecided. The reality is they’re voting to destroy democracy.
It is unironically the least nuanced election choice in American (and probably global) history
https://en.m.wikipedia.org/wiki/Soviet_Deep_Space_Network there are some 70m+ ones too