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I would have gladly paid for a premium reddit experience, had it provided useful features. 3rd party app access is something I would have totally understood and paid for. RES features integrated, various styles such as old.reddit enshrined and protected, the option to opt in/out of various features, premium access to mod/admin subs that actually get a response, etc.
Instead they offered awards to give out. No value, no purchase.
It was always there. Back in the day if you gave someone gold for a comment, you were giving them one month of premium.