Or am I missing something?
I think the only distinguishing factor is to target, it must gather data. So that means your activity is being tracked, stored, and shared with third parties. Of course for some people this will matter more than to others, but for those privacy focused you now know for certain they are storing data on you, potentially making money off of selling it, with no way to opt out.
Had fun playing Maiden and Spell but didn’t seem like there was any online matchmaking available by the time I got the game, so when I saw this I added it to my follow list. Thanks for the heads up, will give it a try.