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Just reminded me of an argument trying to explain that arithmetic with floating point numbers is not always correct to a coworker who was a mathematician just starting in software dev.
In a mathematicians mind the fact that an arithmetic operation can produce inaccurate result is just incomprehensible
I think it’s a bit of both. The light blue color used is so called “complement color”, meaning it’s exactly the opposite on the color wheel to the Coca Cola red. Black and white pattern suggests to our brain to play with contrast. And of course we all know Coca Cola from all the marketing.
Btw, After staring at it for a while I can kinda switch between red and white at will. Anyone else?