This is something that keeps me worried at night. Unlike other historical artefacts like pottery, vellum writing, or stone tablets, information on the Internet can just blink into nonexistence when the server hosting it goes offline. This makes it difficult for future anthropologists who want to study our history and document the different Internet epochs. For my part, I always try to send any news article I see to an archival site (like archive.ph) to help collectively preserve our present so it can still be seen by others in the future.
There is an experimental storage format that can store large amounts of data in a fused quartz disc. The data will not degrade with time since the bits are physically burned into the quartz.