Literally why?
Artificial views. It’s the same way cable tv gets their views by having it run in bars, restaurants, airports, etc.
Artificial ad impressions is more like it.
Doesn’t matter if nobody’s watching, the digital ad buyers have no way of knowing.
I can’t believe Redbox still even exists at this point… let alone >3000 of the things.
They do well in rural areas that have little to no internet options.
It’s the only place left to get a physical BluRay and they’re only for $2 instead of a stream for $5+.
I was going to make some comment about how long it would be to come out ahead since I would also have to buy a Blu-ray player, but turns out the cheapest ones are like $35, and probably even less used. So it would be like 12 movies for it to make sense.
I’d still rather just hit a button on my phone and have it play than have a separate player and have to go get discs.
That’s a crossover I didn’t see coming
Oh yay