I don’t know if it’s a law here too in Canada, but Amazon.ca works the same. What sellers do to get around this just make a new listing for products at inflated rates so they can then discount them for “sales”, while simultaneously setting the regular listing to unavailable until the “sale” is over.
Using a browser addon that tracks price history, we found a bunch of “deals” on Amazon US that had raised the price 30 days ago and are now flagged “Lowest price in 30 days!”. The “deal” price was almost always the exact same price it was 31 days prior.
I don’t know if it’s a law here too in Canada, but Amazon.ca works the same. What sellers do to get around this just make a new listing for products at inflated rates so they can then discount them for “sales”, while simultaneously setting the regular listing to unavailable until the “sale” is over.
Using a browser addon that tracks price history, we found a bunch of “deals” on Amazon US that had raised the price 30 days ago and are now flagged “Lowest price in 30 days!”. The “deal” price was almost always the exact same price it was 31 days prior.