I’ve been looking for this kind of comment, because this was my first thought on reading the statement. Very PR speak implying that the state of subs like r/interestingasfuck meant that they didn’t want the brand risk that now comes with being on Reddit – not that they cared about or were protesting the API changes.
I do think it’s interesting because it shows that the mod protests on those subreddits - even if brief - triggered a big enough brand risk moment for MSFT/Minecraft to decide dropping Reddit completely (rather than temporarily or similar) was worth it. I don’t think we’ve seen any other brands officially do that yet.
I’ve been looking for this kind of comment, because this was my first thought on reading the statement. Very PR speak implying that the state of subs like r/interestingasfuck meant that they didn’t want the brand risk that now comes with being on Reddit – not that they cared about or were protesting the API changes.
I do think it’s interesting because it shows that the mod protests on those subreddits - even if brief - triggered a big enough brand risk moment for MSFT/Minecraft to decide dropping Reddit completely (rather than temporarily or similar) was worth it. I don’t think we’ve seen any other brands officially do that yet.