It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
If you’re learning a language, netflix has good tie-ins with language reactor… but if the $9.99 option goes away, I’ll just switch to the beta video + subtitle file upload for that