The Arizona House of Representatives advanced two bipartisan-supported bills that aim to regulate deepfake technology by establishing felonies for the creation of fake images, videos or audio recordings of others with intent to exploit or defraud the victims or their loved ones.
The text of the bill seems reasonable and prudent. It amends A.R.S 13-2006 with:
as well as adding a new A.R.S 13-3508
TL;DR - It’s pretty deeply tied to the intent to distribute or defraud. Given the language that only one person needs the dissemination it could conceivably be interpreted to apply to personally generated images, but that might be a stretch. IMO, it would be most prudently applied to a mechanism to distribute beyond the creator of the deepfake itself. Policing deepfakes that people produce for their own exclusive consumption would be incredibly difficult to enforce.
EDIT - good lord formatting this in a sane way was difficult…