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Have you ever considered that the Prime Directive is not only not ethical, but also illogical, and perhaps morally indefensible?

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Cake day: June 11th, 2023

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  • There’s definitely an AI focus, as Ellison expanded on in his introductor letter:

    He touched on a “thoughtful” use of AI integrated across businesses, on supercharging streaming, spending on premium, exclusive content, focusing on sports and investing in media networks “appropriately based on the future business opportunity.”

    “Technology is not—and never will be—a replacement for human creativity; rather, it serves as a powerful multiplier. From virtual production stages that unleash filmmakers’ limitless imaginations, to AI‑assisted localization that brings shows to new language markets overnight, to a proprietary ad‑tech stack that maximizes yield across streaming and linear platforms, we will thoughtfully integrate these tools into every aspect of our work,” Ellison wrote.








  • Goldberg is coming over from Skydance, where she’s been since the company was founded in 2010. I don’t think she’ll be going anywhere.

    As for Cheeks…I guess it’s a vote of confidence that he’s staying at all, but being in charge of linear TV in 2025 seems like a pretty thankless task.

    In all honesty, if I were calling the shots, I’d probably move Trek away from CBS Studios and over to Paramount Television. It makes more sense in terms of the divisions’ mission statements, and Paramount TV is under the same leadership as Paramount Pictures, which could make it easier to coordinate a feature film with whatever’s going on on the TV side.

    The downside to that is losing Cheeks, who seems to have done right by Star Trek. Instead it would be overseen by Goldberg and Matt Thunell, who was President of Television at Skydance. I have no reason to believe either of them would be bad for the franchise, but…there’s always a risk when you’re leaving the devil you know in favour of one that you don’t.


  • For sure - the remaining former co-CEO is George Cheeks, who will be “Chair of TV Media.”

    His focus is supposed to be focused on linear TV, but Star Trek remains under his watch for now (though the article says, “the decisions are expected to be made on a case-by-case basis, with [Paramount Television co-chair Dana] Goldberg and Cheeks currently in discussions about where the different pieces would land.”

    Since the deal officially closes tomorrow, and today was mostly focused on the exits, I would imagine we’re going to start seeing news about the future plans soon.

    Edit: And if Cheeks sounds familiar, it may be because his name is amongst those on the wall in the recent Starfleet Academy trailer.








  • I gave this one a rewatch, and not only is it much better when you’re not half-asleep like I was the first time 'round, I think it also works better when you know the Spock twist in advance.

    Setting aside the silliness of the simulation, the actual story worked better for me once I realized that the re-creation room was manipulating La’An the entire time, planting the false Spock from the very beginning, and using the various characters to needle her about her feelings - both that she has them at all, and how she’s afraid people might take her less seriously in her job as a consequence of them.

    Not-Uhura’s speech is about the “Amelia Moon” stories La’An grew up with just as much as it’s about Star Trek itself.

    And Christina Chong turned in a really great performance throughout, too - this one should definitely go in her audition reel.